Behind the name SAMD stands more than a company – it is the vision of David Auer.

A visionary, a perfectionist, a doer: David Auer has perfected his passion for extraordinary experiences in the most renowned establishments of the international luxury hotel, fine dining, and event industry. With SAMD, he has created a company that today stands for premium event design, sophisticated catering, and unforgettable high-end experiences.

A career full of excellence and inspiration:

✭ Biohotel Stanglwirt – the origin of genuine hospitality and alpine refinement
✭ Red Bull Hangar-7 – Responsibility in the Ikarus Restaurant & at the opening of the exclusive Outdoor Lounge
✭ Mandarin Oriental – Highest service culture and international luxury standards
✭ Hotel Vier Jahreszeiten Kempinski Munich – Tailor-made events at the highest level
✭ 40seconds Group – Creative development of innovative event and catering concepts
✭ Relais & Châteaux Gut Steinbach – Curated experiences in alpine exclusivity
✭ Kempinski Hotel Das Tirol – Five-star service in the heart of the Kitzbühel Alps

After years at the world's most exclusive addresses, David Auer realized his vision with SAMD: tailor-made premium experiences with international standards, where every detail counts.

“With SAMD, we make dreams come true and create moments that inspire people, move them emotionally, and connect them sustainably.”